There’s a new group of artists at center stage across the globe, according to US Congressman John James (R-MI).

That group is comprised of African creators in arts, design, fashion, music, and more, James explained, arguing that the group has a “vital role” to play in the African continent’s future.

James—who is also the chair of the Africa Subcommittee on the US House Committee on Foreign Affairs—sent in his remarks to kick off the Africa Center’s African Creatives Spotlight series, highlighting emerging artistic talent and creativity across Africa. “There’s such tremendous potential and opportunity for artists on the African continent to showcase their talents,” James explained, adding that their testimonies will be key in convincing investors to turn attention toward African creative industries.

The series, James argued, will help show that the business side of the creative industries is “not just an afterthought, but a major driver of employment and growth,” not just in Africa but also in the United States.